Research

People in the middle of change.

Technology, culture and knowledge change how organisations work. His question: what do leaders and employees need to get through that change?

Research directions

Five directions, one question.

Leadership in digital transformation

Dynamic capabilities, paradoxical leadership and psychological capital that keep an organisation steady when technology changes how people work.

Cross-cultural management

How expatriates adapt, and how multinational firms perform across cultures.

Knowledge transfer

How knowledge and technology brought home by returnee scientists reach Vietnamese universities and companies.

Innovation and entrepreneurship

Entrepreneurship education, female leadership and innovation, and jobs in firms of a transitional economy.

Customers in the digital world

Social media, e-banking, social commerce: what makes customers trust a brand and stay with it.

Projects

From a research lab in Taiwan.

2020

Paradoxical leadership, psychological capital and organisational performance

How paradoxical leadership and psychological capital shape dynamic capabilities and organisational performance. Funded by Taiwan's Ministry of Science and Technology; he was a research assistant.

2021

Dynamic capabilities, marketing capabilities and competitive advantage

Their effect on firm performance, moderated by social competition and organisational power. Funded by Taiwan's Ministry of Science and Technology; he was a research assistant.

Conference

ICECH 2026, Da Nang.

The 14th International Conference on Emerging Challenges, 21–22 August 2026, on Navigating Business Uncertainty and Transformation: how firms find their way when everything is uncertain.

Dr. Dao Cong Tuan presenting at the ICECH 2026 international conference, Da Nang

15 publications since 2021.

11 international journal articles, two book chapters (Springer) and two international conference papers.